Seo Case Study: Canadianlifequotes.com

 

The Business:

Canadian Life Quotes is an independent life insurance broker based in the Greater Toronto Area, specializing in helping consumers find the best insurance policies for their individual needs.

The Challenge:

An integral part of Canadian Life Quotes’ business plan was to establish a strong online visibility and and be found by individuals searching for life insurance quotes. Because they were a new online business and didn’t rank for any relevant keywords, they needed a strategic marketing campaign that would generate quick initial revenue to sustain the company during the time required to optimize its competitive keywords.

The Solution:

SEO Services Canada selected highly relevant long-tail keywords that could achieve rankings more quickly to help establish early traction and revenue. In less than four months, Canadian Life Quotes was seeing first page rankings for many of it’s major keywords. After achieving high rankings for its initial keywords, Canadian Life Quotes has now begun targeting more competitive industry terms.

The Results:

  • 90% increase in organic traffic (6 months)
  • 75% increase in long-tail traffic
  • First page rankings for several non-branded keywords

Sample Top Ranking Keywords:

  • Life insurance quotes Toronto
  • Life insurance Toronto
  • Toronto life insurance quotes
  • Ontario life insurance quotes

 

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